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Earlier work
Just Eat Takeaway · 2020
Trust designed.
A neglected after-order moment turned strategic: fewer tickets, faster resolution, and two designers promoted out of it.
- Role
- Product Design Lead, After Order
- Team
- 3 designers + UX writer, researcher, POs
- Duration
- 9 months
- Worked with
- Customer support, logistics
- −18%Order-inquiry tickets
- 120→9Minutes average resolution time
- €?TBD · what did that save per year?
01 — Context & my role
Three years untouched. No owner, no vision.
The after-order phase had no owner and no vision, and a team that didn't exist yet. I formed it and aligned support and logistics before we drew a frame.
02 — The call
Lead with a vision, not a backlog.
I designed the future state before negotiating trade-offs, which turned scope fights into sequencing conversations. TBD · why this moment over the rest of the backlog?
03 — What it taught me
Cross-functional early beats cross-functional late.
And the work created room to promote two designers: the space went from neglected to strategic, and the people in it grew with it.